Content is king on every social media platform, provided it is visible to a vast audience, and this is only possible if the content follows SEO optimization. Therefore, SEO optimized articles are the real king for wide distribution over social media platforms. Even if you are a small business owner, content marketer, or blogger, SEO is an art, and you can only win if you use this art in your content.
Therefore, it is essential to craft an engaging, SEO-optimized article that captures readers’ attention and helps it rank higher in search engine results. You can write such an article by following these tips;
1. First Step is Keyword Research
Keyword research is of prime importance when you write an SEO optimized article. You can take the help of SEO software such as Yoast, Google Keyword Planner, Ahrefs, and Ubersuggest because these softwares help to find relevant keywords for the target audience. Keywords are of 2 types;
- Primary Keyword
It is the main single keyword for an SEO optimized article.
- Secondary Keyword
These can be two are more and related to the primary keyword.
For excellent content, the keyword has great search volume and good competition for the best ranking in the search engine. Furthermore, it has been observed that long keywords are easy to rank and target the audience.
2. Craft a Compelling Title
The title of an article is the first and most important part of an article because most people first read the article title, then read the content. An SEO optimized article with a catchy title that has the primary keyword in it can boost click rates and rank high in search engines.
You can make the title emotionally attractive by adding the keyword at the start of the title. Similarly, titles that start with a numeric digit and compelling words such as secret are more attractive and grab the attention of viewers. Thus, keep these points in mind when you research your keyword-enriched title for the content.
3. Use Headings and Subheadings for Optimized Article Structure
It is easy to read for the viewer and ranks higher if the structure of the article is optimized. SEO SEO-optimized article has clear sections and headings such as H1, H2, and H3 after the title. Headings are basically a signal that improves the reading capability of viewers and ranking in search engines. Thus, it is important to add keywords in the main heading as well subheading of an article to make it a perfectly SEO optimized article.
For Example:
- H1: How to Write an SEO Optimized Article
- H2: SEO Writing Strategy Step by Step
- H3: Content Flow and keyword Research
4. Add Keywords Strategically
In order to get the desired keyword density, whether it is 1 % or 2 %, an SEO optimized article will have one or twice keywords in 100 words, and they should be naturally incorporated. When the keywords are forcefully stuffed in the content, it can turn off viewers, and you can get search engine penalties.
Therefore, it is crucial to add primary and secondary keywords in the heading, subheading, description, metadescription, and conclusion. In order to improve relevance and boost natural flow, keyword variation and synonyms are helpful.
5. Incorporate Engaging and Valuable Content
It is important to add valuable content in the article and blog because;
- For Google, valuable content is useful, and it ranks high.
- SEO optimize the article should answer the questions related to the topic.
- It should solve the common problem related to content.
- Paragraphs should be concise.
- Avoid the use of filler content and fluff.
- Add real-life examples related to the topic to make the content more natural reader reader-friendly.
- Add bullet points, lists, and numbered lists in the content because it will increase audience retention and Google will rank the article high.
6. Internal and External Links
You can add internal and external links to your articles to boost views and SEO optimization. External links from credible sites boost the reputation and trust of the site. It is also important to note that the link should open in a new tab so that page retention time can increase.
7. Incorporate Images and Metadata
How can you forget visual effects in an article? For this purpose, images and videos are added using keywords with alt and text. It will enhance the appearance of the content and attract more viewers.
An SEO optimized article is not an article that has just keywords and fluff, rather it is well well-structured article with the right keyword density. It should have concise and clear content with an attractive title, heading, and subheading. Primary and secondary keywords should be incorporated naturally to rank high in search engines. For visual elements, relevant images and videos should also be added.